The decision whether a Hungarian national trademark or an EU trademark should be filed is not only a financial question, strategic issues should also be taken into account. Granting risks, enforcement possibilities, case law, activity of the given sector (incl. the infringement activity) should all be taken into account on a case to case basis.
The possibility to choose the international route (i.e. via the Madrid System) gives further space to strategic planning, however, the limits and risks have also to be known.
Our comprehensive services in the trademark field include search and opinion for availability, strategic planning of a trademark project, prosecuting trademark applications in Hungary or in the EU, monitoring the filing of identical or similar trademark applications, representing clients in observation, opposition or infringement matters.